"Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
- John Wanamaker, father of modern advertising.
em2/ PR+
PR is not about the "press releases", it is about helping the media give life, personality and relevance to your company and your “BRAND”.
PR+ gives your company a voice to the community strategically and responsibly delivering the heart and soul of the business to relevant media sources.
Advertising
Advertising is a paid, one-way communication through a medium in which the sponsor is identified and the message is controlled.
Confused? You’re not alone; em2 takes the guess work out and creates powerful messages using television, radio, music identity, print, the Internet and billboards understanding the equation for success can be different for different businesses.